Thursday, July 30, 2015

Notes for Myself

Hazy dreams. Cluttered Mind.
Loud noises. Deafening silence. 
Umpteen thoughts. Insane ideas.
Pent-up energy. Perennial laziness. 
Unforgettable past. Clueless future. 

Amidst this chaos, I keep seeking closure and composure.   

Sunday, March 16, 2014

Marginal Revolution of Economics

Economics is not a science but it has some basic premises/ assumptions, from which economic theories stem. These are:

  1. Assumption that people are rational
  2. Assumption that people will chose to do something only if it increases their 'marginal' utility (i.e., people will do things that increases their satisfaction) 
  3. Assumption that more (consumption) is better than less (consumption)

Point 1 & 2 seem valid and are widely accepted by all thinkers. But many schools of thought reject the notion that more is better than less. Spiritual, religious and even educational institutions propound that consumption has no impact on happiness. More chocolates does not means less depression. Retail therapy is not instant nirvana. 

If point 3 is indeed debatable, then someone needs to re-write Economics. Since the Economic slow down of 2008, interesting new concepts like 'Buddhist Economics', 'Gross National Happiness not Gross National Product' have gathered momentum. And this slowdown of 2008 refuses to end.  So is consumerism really an outdated concept now?

Perhaps, Economics is on the verge of a true marginal revolution.

Friday, September 21, 2012

Just like that...

Going to 'top' colleges; working for big MNCs
Getting up at 7 am, following a set daily routine
Meeting targets for that 10% annual increment
Blocking salary in EMIs for a two bedroom flat
And yes, getting married and living happily ever after…..

Life is getting a little too predictable and dull on this 100% satisfaction guaranteed plan.  No regrets with any decision, but then as they say, life doesn’t need to go through a predictable story arc. It doesn’t have to start with a dream, follow through hard work and end up in a nice appartment. Instead it can twist and travel, no?

Monday, January 2, 2012

New Year Vows

I have decided! 2012 will be a happy year. And my only new year resolution is that I will be happy.

Oh yes, did I share it here on this page that happiness is a choice. Indeed it is. I will not hesitate to be happy because 'I want to save for 2050' or because 'I want to look anorexic' or because 'I want to pretend that I don't care, when in fact I do'. Yes, I will do anything and everything that makes me happy. Here's my laundry list:

I will shop, shop and shop...
I will watch a movie every weekend & have a beer party every Friday \m/
I will get that handsome German Shepherd I always fancied. No second thoughts this year!
I will talk, laugh and spend most of my time with the people I like, whether they like it or not :P
I will keep my bag ready all the time & go on all possible trips (& I will get my passport back from the Passport Office :X)
I will eat butter chicken, chilly chicken, tandoori chicken, kadhai chicken, chettinaad chicken & any other possible form of chicken. Slurp!

Clearly and thankfully my happiness is merely my own choice.
So, happy new year folks :)

Saturday, December 24, 2011

Rebound Life!

Talking of the times you indulge... The times when you sit in fancy restaurants and order sizzlers, just for yourself. The times when you go to the mall and watch silly movies, without company. The times when you call a cab and explore a city and all its century old forts, all alone… !!

When this happens, take a moment, pause and reflect… Is this a desperate effort to enjoy after things derailed?
Are you living the rebound life? 

Wednesday, November 23, 2011

The Dream of Yesteryears

(originally written in May 2011, published here now :)

With dew under our feet
Saunter we would
Two crazy, content flaneurs

Unruffled, unswayed
Staring at the naked horizon
Then dancing in the first rain

Not caring for the hours
Not counting the days
Just fine love and virgin dreams

Monday, July 19, 2010

Rankings for Rankings?

How many times have we come across bizarre institutes & companies getting bizarre rankings in bizarre surveys? Surveys that spin our head, leave us cranky with a “what the ...” murmur.
For one, I am sure you have seen a zillion such surveys before that dare to think beyond IIMs & IIFT & XLRI & IITs & FMS & ISB & every other school that has some credibility...
Well, B-school rankings may be an old & cold issue now but think of it, there are so many categories of goods & services where we have no idea of the product before hand and we tend to trust the rankings blindly. Rankings of hotels, schools, companies, gadgets, etc. The list is endless.

My take on this issue:
  • Any organization that has revenue dependency on a particular company should not be allowed to rate that company or the players in that particular industry
  • There should definitely be a public agency that throws light on the methodology, scores and analysis adopted by these *enlightening* & *unconventional* surveys
  • There should be a public survey to rank ranking agencies (for "consumer rights protection")

Saturday, July 10, 2010


HUL is the market leader in India not for no reason. Apart from a few hiccups, the company has a history of producing “to-do” case studies for business schools in India. It has not only done a good job in promoting its products aggressively but it has also very well exploited the latent needs of Indians.

The latest offering from the FMCG giant is “Sure”, an anti-perspirant launched last month. Sure controls sweat, & body odor (how? donno.), keeping the underarm dry. Priced at Rs.65 for 40-ml roll, I thought the product was worth a try for a sweaty person like me! And so I tried it.

My verdict: the product is surely cool! I loved that it has no alcohol in it (0%!) & is not irritating for the skin. Its good (by the way, I am not an HUL employee).

But on the flip side it has to be used regularly (6 swipes a day!) to ensure ‘No Paseena’ / ‘No Sweat’. Yet, I still feel that its good for people who have a tendency to sweat a lot.

But the biggest set back for Sure could be the belief that roll-ons make the skin dark... so I don’t know how HUL plans to deal with this popular belief about roll-ons. (Maybe a spray pack!)

Will “Sure” work? Can’t say for sure, but the timing for the launch surely seems perfect as 2010 has proved to be the hottest year in a century!